Darren Rovell has an interview with Dave Howard, the Mets’ executive vice president of business operations (i.e. the guy in charge of selling the suites). Some quick notes, following up on yesterday’s post:
- The Mets sold 10 “Sterling Suites” for $500,000 each. They sold 45 “Empire Suites,” 39 for $250,000, and 6 for $275,000. Total suite revenue: $16,400,000, plus whatever the teams brings in for their single game plans.
- They seemed to do a lot of research on pricing, but Howard admits they probably priced too low (which I speculated on yesterday). The Yankees sold their suites for $600,000 to $850,000, a hefty premium over the Mets’ pricepoints.
- The Mets offered 3-, 5-, 7-, and 10- year plans, with discounted escalators for the longer term deals. This fixed-revenue approach is interesting, and I wonder how much they’re charging for 2018.
- Over 80% of their customers are corporations, and none have backed out due to the financial crisis.
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