This is such an obvious idea, I can’t believe it’s not being done already. Teams pay tens (or even hundreds) of thousands of dollars to companies that edit, tag, splice, and format video into nicely wound packages, so that the team can see, for example, every fastball Johan Santana has thrown in a given season, month, to a given batter, etc. Or the teams have people who actually watch every game, cutting and tagging every single pitch as they go. Many of these people have no doubt had their eyes fall out.
Why isn’t BAM handling all this? BAM has someone at every Major League game; they have a state of the art online video product which has every game in at least the last 6 seasons archived; they also have an automated system that tags every pitch’s location, velocity, movement, release point, and outcome.
So why isn’t pitch f/x being integrated with MLB.tv? This seems like an obvious application that would immediately save all thirty teams some cash. But even more than that, it could also be a great way to market MLB.tv, while also monetizing pitch f/x for the first time.
Think about it. Pitch f/x has become a pretty mainstream tool (at least in the baseball blogosphere’s mainstream, if that makes sense). Many, many blogs incorporate it into their posts. Now imagine if you could integrate video with it too. Instead of simply charting a pitcher’s sliders, you could also watch all of his sliders in that game in an embeddable video clip. You could create these clips through an MLB.tv api, or BAM could create a simple UI for it.
This would add a lot if value to pitch f/x blog posts, and it would really boost MLB.tv’s presence in the blogosphere. Of course, the videos would have to be embeddable, so I’m probably getting ahead of myself.
Regardless, just as a money saver for the teams, this seems like an obvious move for BAM. It wouldn’t shock me to see it at some point, although I’m not holding my breath on the embeds.
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